On a wet Friday outside a retail park, four cars wait for two fast bays. The drivers compare notes — not about kilowatts, but about apps. One has three on her home screen; another waves a plastic RFID from a fourth provider. Europe now has over one million public charge points, but the experience still stalls in two places: not enough chargers where people actually stop, and too many vendor‑locked apps mediating the ones that do exist.
Industry and official counts broadly agree on the gap. To hit the Commission’s 3.5 million public points by 2030, Europe would need roughly 410,000 new points per year. Automakers say the real need looks more like 8.8 million, implying ~1.2 million installs per year — around eight times the 2023 pace. Yes, 2024 pushed the stock past 1 million on >35% growth. No, it isn’t yet the curve drivers feel at peak time.
Over the past year, mainstream outlets have chronicled the multi‑app hunt: long trips that require “five apps and a fistful of tags”, service areas with rival networks and no common account, and confused pricing for ad‑hoc vs membership users. The result is friction, abandoned sessions and a sense that charging is “for insiders”. Every extra login and pre‑authorisation is a drop‑off point that hides capacity behind UI hurdles — even when the hardware exists.
From 13 April 2024, newly installed public stations in the EU must let you pay ad‑hoc with a widely available instrument (card/contactless or secure web/QR) and, at high‑power sites, show a clear per‑kWh energy price before you start. That’s a floor for access and transparency. But AFIR doesn’t consolidate your receipts, compare network prices, or make roaming magically universal. That’s why drivers still juggle apps — and why alliances and OCPI‑based roaming matter.
In April 2025, several big operators announced a pan‑European alliance aimed at 1,700 stations across 25 countries, a step toward “one‑account” driving. Technically, most roaming now flows over OCPI, either via hubs or direct links. Coverage is improving; gaps remain where contracts or commercial priorities lag. For drivers, the litmus test isn’t the protocol — it’s whether the same app starts a charge at the next exit and shows a comparable price to the on‑site ad‑hoc option.
Corridors will likely keep improving first: more bays per site, better amenities, clearer prices. Neighbourhood AC and mixed‑use car parks will be lumpy: permits, kerb design and grid upgrades take time. Queues shift rather than disappear. Prices stay competitive in hotspots but reflect real DC costs; expect promos/memberships more than blanket cuts. Reliability improves as payment stacks converge — but only if vendors stop trapping drivers in single‑brand accounts.
App‑neutral discovery and price parity. Show ad‑hoc and account prices side‑by‑side, with per‑kWh front‑and‑centre. Don’t punish non‑members with opaque fees. (AFIR sets the baseline; operators can go further.) Roaming by default, not exception. Treat OCPI roaming as a default for public sites, so one account works across borders. Alliances help; bilateral gaps should close on driver‑heavy routes first. One invoice for people and fleets. App‑first doesn’t mean app‑only: ad‑hoc must remain. But drivers and fleet admins need consolidated receipts and clear VAT — the piece AFIR doesn’t solve.
Use an account‑first app for planning and receipts; keep your card for ad‑hoc backups. Before detours, check availability and compare on‑site price to your account price. Leave DC bays when you hit target SoC; avoid idle fees. If a site fails to authorise, retry once, then switch.